Beauty and the Beast Trailer Breaks Records

Clark Collis of Entertainment Weekly reports “EW can exclusively reveal that the first proper promotional clip for the company’s live-action remake of its 1991 animated classic garnered 127.6 million views around the world in the 24 hours after its premiere on Monday, which is more than any other trailer in history.”

Previous record holders were Fifty Shades Darker, and Star Wars: The Force Awakens.

The new Beauty and the Beast film will be in cinemas Mar. 17, 2017.

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